08 Okt FASHION HOTEL AUTUMN EDITION

A trendy hotel transformed into a fashion house? Yep- this will be the case this weekend when the Autumn Edition of Swiss hottest event Fashion Hotel opens its door for the 3rd time already.

The Fashion Hotel stands for innovation, creativity and uniqueness. Giving young talents, a special platform to be discovered.

Individuals floors filled with music, bars and fashion- what more can you ask for, and not to forget their exclusive fashion show showcasing few designers and brands worth to pay a visit during your stay at the event. Oh, and should we mention that they are having a Yoga class too? Well, get your pants on and have some Namasté the Saturday afternoon before some hard shopping.

Head to www.fashionhotel.ch/info-seite/programm for more information.

With the new edition starting this Friday, we`ve put a must-visit list of our favorite rooms to visit and who to discover.

BALSECA WEBER

A23Z8062BALSECA WEBER is a Swiss fashion label, specialised for womenswear and accessories.

The attention to detail, to materials, high-quality processing and clear lines defines the style of the label.

BALSECA WEBER is a fusion from the spirited femininity South America and the classic elegance Europe.

3rd Floor, room 53

A23Z7871

PIQ YOUR DRESS

MIX & MATCH YOUR PERFECT DRESS

piqyourdress.com – a modern and relaxed approach to evening wear – On piqyourdress.com, customers assemble their preferred dress, consisting of top, skirt and belt. Depending on the selection, a piq dress can be an elegant gown, a modern midi dress, a classic little black dress or a romantic wedding dress. In addition, the separate pieces can be integrated into the existing wardrobe.

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A FAMILY AFFAIR

piqyourdress was founded by two cousins, Gabi Elia and Claudia Bonorand. Claudia studied fashion design in Switzerland and worked as an independent designer and stylist thereafter. Her big love for textiles, colours and prints are the bases for all designs she creates for piq. Gabi completely changed career after years of working in real estate finance abroad. After returning to Switzerland, she became a fashion buyer for a group of department stores in Switzerland. Owning her own business is her lifelong dream come true.

3rd Floor, room 32

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THE BACKYARD

The Backyard is an exclusive and inspiring online concept store in Switzerland. We offer an individual and carefully chosen a range of fashion, accessories and lifestyle products. Its accommodating customer service together with a stylish design make The Backyard an unforgettable shopping experience. Our platform and its unique range of products offer young labels the possibility to present themselves next to established brands. They ‚re always looking for news, trends and young independent labels to collaborate from all over the world.12112588_10207718853392302_867875556_o Are you looking for new stuff – far away from the mainstream? Then The Backyard is the right address for you.

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Photographer: Adrian Bretscher Model: Tamara Petrovic H&M: Beautylicous Blog

4rd Floor, room 60

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